A study by IPAM concludes that the CR7 brand reached a record value in 2025
Cristiano Ronaldo is still in search of the 1,000-goal mark, as well as reaching his 700th club victory, off the field he continues to make history. According to a study by IPAM (Portuguese Institute of Administration and Marketing), the ‘CR7 brand’ reached a record value of 850 million euros in 2025.
According to the study, this value comes with a combination of 28 variables distributed in six dimensions: income, media, social networks, achievements, social influence and impact. To all this must be added the part of Al-Nassr’s ownership that he has had since the renewal of his contract and whose value is skyrocketing.
